Press & Media
Explore interviews, articles, and media coverage highlighting the mission behind Coach Shirley Books.
Author Appearance
Phoenix Public Library
C.A. Prailleau Selected for Phoenix Public Library’s Local Author Fair
On November 7, 2026, children’s author C.A. Prailleau will participate in Phoenix Public Library’s Local Author Fair, celebrating local writers and connecting readers with Arizona’s literary community.
Prailleau will showcase Coach Shirley’s Soccer Team: Winning the Game of Life, a children’s book that uses soccer to explore self-love, confidence, accountability, teamwork, and leadership.
Inspired by Prailleau’s sister, the real-life Coach Shirley, the book encourages young readers to believe in themselves, learn from their mistakes, and recognize the greatness within.
Television Apperance
Featured on Arizona's Family Your Life Arizona
Teaching Children Confidence and Self-Love
“I read this book cover to cover. It is so delightful.” — Susan Casper
On August 12, 2026, children’s author C.A. Prailleau and the real-life Coach Shirley appeared on Arizona’s Family Your Life Arizona to discuss Coach Shirley’s Soccer Team: Winning the Game of Life and how soccer can help children develop self-love, confidence, accountability, teamwork, and leadership.
During the interview, host Susan Casper reflected on the book’s message, sharing how its lessons extend beyond childhood. She also selected “I will love myself” as her favorite of Shirley’s Laws, emphasizing the importance of self-love at every age.
The segment explored learning through play, the value of making mistakes, and encouraging children to believe in their greatness. Viewers also got their first look at Calia™ as a handmade keepsake doll.
Television Appearance
Featured on Arizona Horizon (Arizona PBS) | July 14, 2026
Life Lessons Take Center Field in ‘Coach Shirley’s Soccer Team
Children’s author C.A. Prailleau joins award-winning host Ted Simons on Arizona Horizon (Arizona PBS) to discuss Coach Shirley’s Soccer Team: Winning the Game of Life and the real-life lessons at the heart of the story. During the conversation, Prailleau shares the inspiration behind Coach Shirley, a mentor who teaches children that confidence, teamwork, accountability, and leadership matter far beyond the field.
Built around Shirley’s Laws, simple principles children can carry into everyday life, the book became an Amazon #1 New Release upon its launch and is finding a home with families and in classrooms. The segment explores why Prailleau wrote the story, what she hopes young readers will take away, and its central message: greatness already lives inside every child.
Watch the Full Interview below.
As Featured In
Fairfield Post
Winnsboro Native Honors Mother's Legacy with Debut Children's Book
C.A. Prailleau was recently featured in her hometown newspaper for her debut children’s book, Coach Shirley’s Soccer Team: Winning the Game of Life. The feature highlights her mother’s legacy and her mission to empower children through storytelling, confidence, and character development.
Read the full feature below.
As Featured In
ASU News & Highlights
Coach Shirley's Soccer Team Visits ASU Prep Pilgrim Rest
Featured in ASU News and Highlights, the official newsletter from the desk of Kenja Hassan, Assistant Vice President of ASU’s Office of Government and Community Engagement, Coach Shirley’s Soccer Team was spotlighted during the Winning the Game of Life Tour™ at ASU Prep Pilgrim Rest. The feature highlights the interactive K-5 student experience built around confidence, accountability, teamwork, and leadership.
Read the full feature below.
Media Bio
C.A. Prailleau is an Arizona children’s author, speaker, and communications professional, and the founder of Coach Shirley Books. She is the author of Coach Shirley’s Soccer Team: Winning the Game of Life, an Amazon #1 New Release inspired by her sister, the real-life Coach Shirley.
Prailleau has appeared on Your Life Arizona’s Your Life Your Books segment and Arizona PBS’s Arizona Horizon. She was selected for the Phoenix Public Library’s 2026 Local Author Fair and Author Programming List, and has shared her message through Barnes & Noble storytimes, ASU Preparatory campus visits, and community literacy events.
Through her books and interactive experiences, Prailleau helps young readers practice self-love, build confidence, and recognize the greatness already within them, encouraging leadership, teamwork, accountability, and strong character they can carry for life.
Quick Facts
Book
Coach Shirley’s Soccer Team: Winning the Game of Life
Recognition
Amazon #1 New Release in Children’s Soccer
Audience
Ages 5–8
A Message for Every Child
Core Themes
Self-Love
Confidence
Teamwork
Accountability
Leadership
Message
Love Yourself
Believe in Yourself
Recognize Your Greatness
Based In
Arizona
Available For
School Visits
Storytime
Speaking
Media Interviews
Author Events & Appearances
Black Philanthropy Month Celebration | August 7, 2026 | Phoenix, AZ
C.A. Prailleau joined the Arizona Community Foundation’s Black Philanthropy Month Celebration at the George Washington Carver Museum and Cultural Center. As part of the evening, she connected with community members and signed copies of Coach Shirley’s Soccer Team: Winning the Game of Life. The Black Philanthropy Initiative purchased 150 copies of the book for community distribution, extending its message to young readers across the community.
Barnes & Noble Storytime & Book Signing | August 1, 2026 | Phoenix, AZ
C.A. Prailleau hosted an interactive storytime and book signing at Barnes & Noble Desert Ridge. In partnership with the Black Philanthropy Initiative, the event also served as a kickoff to Black Philanthropy Month, bringing families and community members together around literacy and the message of Coach Shirley’s Soccer Team: Winning the Game of Life.
McCommunity Day | May 16, 2026 | Phoenix, AZ
C.A. Prailleau appeared as a featured author at McCommunity Day, a community literacy event co-hosted by McDonald’s and Women United Valley of the Sun. Through a live reading and interactive engagement, she shared Coach Shirley’s message of self-love, confidence, and recognizing the greatness within with Phoenix families.
Watch the McCommunity Day video
The Winning the Game of Life Experience | ASU Prep South Phoenix | May 15, 2026 | Phoenix, AZ
An interactive author visit where students explored self-love, confidence, teamwork, accountability, and leadership through the pages of Coach Shirley’s Soccer Team: Winning the Game of Life. Through storytelling and discussion, students were encouraged to believe in themselves and recognize the greatness already inside of them.
The Winning the Game of Life Experience | ASU Prep Pilgrim Rest | April 30, 2026 | Phoenix, AZ
An interactive K–5 author visit where students explored real-life lessons in self-love, confidence, teamwork, accountability, and leadership through the pages of Coach Shirley’s Soccer Team: Winning the Game of Life. Through storytelling and discussion, students were encouraged to believe in themselves and recognize the greatness already inside of them.
First Book Signing | March 27, 2026 | Phoenix, AZ
C.A. Prailleau hosted her first public book signing at Grassrootz Bookstore during Women’s History Month, marking an early milestone in her journey as a children’s author and an opportunity to connect with readers in the community.